Identity, UI/UX Design, Development
The Art Center
The Art Center is a beloved institution on New York’s Upper East Side that offers classes, camps, and workshops for children of all ages. Where The Art Center needed our help was with updating its branding to keep it feeling fresh and relevant as well as with rethinking its enrollment system from the ground up.
Branding
The Art Center needed our help with branding and designing its enrollment system from the ground up. We designed an animated logomark and abstract visual language that fully express the values of creativity, youthful curiosity, and individuality that animate their mission.
Enrollment
When we connected with the client, they were registering students manually through a process that was exhausting for staff, maddening for parents, and overwhelming for administrators. We used the brands visual language as building blocks to create a user-friendly enrollment experience that enables parents to register swiftly and pay for multiple students at once.
Services
Brand strategy, positioning & voice
Project management & execution
Customer engagement & optimization
Brand and visual identity design
User interface & interactive design
Illustration & animation
Mobile & web app development
E-Commerce solutions
API design & systems architecture
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