Identity, UI/UX Design, Development
Sailing Collective

Develop a storytelling platform for a charter sailing company that is more Condé Nast than company blog.

As an online charter company for finding, booking, and reviewing sailing adventures, Sailing Collective has no shortage of inspiring stories to tell. Having already worked with us on their brand identity, business strategy, and flagship website, the firm enlisted Gordils & Willis once again to design their editorial platform, Sailing Collective Journal.

Brands need attention to survive. Typically most brands think the best way to get attention is to shout as loud as possible. However, we believe that the best way to connect with people is through sharing stories. Luckily Sailing Collective has no shortage of inspiring stories to tell.

Navigating the Sailing Collective Journal evokes the serendipity of travel. Photo essays of sailing trips from the Mediterranean to Caribbean entice the eye, while Q&As, recipes, and other articles—each contained within unique content modules—glide by like ships cutting through the open water. There are no heavy-handed “CTAs,” or language urging visitors to book a trip. Instead the website’s message is a subtle yet unmistakable call to adventure.


  • Brand strategy, positioning & voice

  • Project management & execution

  • Brand and visual identity design

  • User interface & interactive design

  • Responsive web development

  • CMS integrations

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